Revitalise your seasonal staples with the LG Styler

Save time and money on your laundry with the power of Truesteam™ while also extending the lifespan of your favourite garments.


Autumn has arrived, ushering in its signature scents of damp earth and pumpkin spice lattes. While this season is undeniably beautiful, it also marks the return of beloved wardrobe staples like camel coats, cosy knitwear, and chino pants, along with the need to revive sneakers and boots from their summer hibernation. 

Yet, as we embrace these cherished seasonal garments, we often face unavoidable obstacles. The choice seems to be between frequent trips to the dry cleaners for professional care or you have to deal with the aftermath of musky, wrinkly clothes that have seen better days. Either way, it’s something we have to come to terms with when wearing clothes that require a little extra TLC.

However, what if there is a more convenient and cost-effective solution to care for your autumn essentials? Introducing the steaming closet – a game-changer that promises to revolutionise the maintenance of your seasonal wardrobe. By investing in a steaming closet such as the cutting-edge LG Styler, not only can you save time and money previously spent at the dry cleaners, but you can also achieve professional-level garment care from the comfort of your own home, without the use of harsh chemicals. 

Steaming closets, which have been in existence since the 1920s, have undergone remarkable technological advancements. The LG Styler, for instance, stands as a pinnacle of innovation, offering an unparalleled solution for keeping your clothes fresh and clean with ease.

“The LG Styler isn’t your ordinary steaming closet. It comes with AI technology and Wi-Fi connectivity, giving you full control through a digital interface,” explains Carol Guedes, HA Head of Sales at LG Electronics South Africa. “Unlike older models, this modern appliance is designed to fit seamlessly into your closet or laundry room without taking up too much space or sacrificing style. Plus, its compact size and reflective door that doubles as a full-body mirror show just how innovative it is for caring for your clothes.” 

The LG Styler requires no installation or water line, making it incredibly easy to set up. Simply plug it in, and you’re ready to experience its cutting-edge capabilities. 

Using LG’s pioneering TrueSteam™ technology, sealed steam chambers, and dynamic moving hangers, the LG Styler offers a comprehensive solution for garment care. The Sanitise setting effectively eliminates airborne allergens such as pollen, bacteria, and dust. And if you get caught in the rain, you can quickly dry your damp clothes using low temperatures and indirect heat that is much gentler on your garments. “

The LG Styler represents a significant shift in clothing maintenance, by extending the lifespan of your most cherished garments, making it a true game-changer in garment care,” Guedes, concludes.